The excitement for the upcoming 2023 ICF Canoe Ocean Racing World Championships continues to build, as the Australian national team proudly unveils their official team uniforms, expertly crafted by Australia’s premier sportswear provider, 776BC. This dynamic collaboration embodies the shared values of unwavering commitment and dedication to athletic excellence, bringing a new level of excitement to the world of ocean racing.
At the core of 776BC’s philosophy lies the belief that true athletes are defined by their dedication and perseverance, transcending mere competition to embrace a lifelong journey of pushing boundaries. This ethos mirrors the spirit of ocean racing, where success is measured in the tenacity of training, the camaraderie among athletes, and the adrenaline of surpassing personal limits.
Cameron McKenzie-McHarg, co-founder of 776BC, expressed his excited for the partnership and the forthcoming World Champs. “To see Australia’s best ocean ski paddlers and passionate enthusiasts wearing 776BC apparel on the start line will be truly inspiring,” he shared. “Just like the athletes out their paddling, we spend hours in development and work behind the scenes for these moments. So we’re feel aligned with their commitment and passion and are honored to be part of their journey.”
The 776BC uniforms for the Australian team are a fusion of advanced performance technology and striking design, capturing the essence of ocean racing’s dynamic nature. The uniforms are engineered with meticulous attention to detail, providing unmatched comfort and support, enabling athletes to focus entirely on their performance.
As the 2023 ICF Canoe Ocean Racing World Championships edge closer, anticipation heightens not only for the intense competition but also for the sight of Australian athletes proudly wearing their 776BC uniforms.
Australian athletes who have entered the competition will soon receive an email containing details on how to secure their official 776BC uniform. Uniforms will be made available to every Australian athlete competing at the 2023 ICF Canoe Ocean Racing World Championships.
Not entered the world championships yet? Enter HERE.